Optimize your live sessions into revenue-generation online courses with Classcard

Shania Santwan
July 17, 2024
5 min read

A few years ago, the e-learning trend was on the rise. Cue in COVID-19 and the growth of e-learning was inevitable. The pandemic has opened the world’s eyes to new and innovative ways of general operation. The demonstrative sports coaching domain was also impacted significantly. Adapting to the new normal of restricted boundaries and interpersonal connectivity became a necessity. 

As the world opens up again, there’s a new shift in learning. Sports institutes are adopting a hybrid approach - a mix of face-to-face classes and online sessions. This provides them opportunities to back their physical demonstration/ training classes with online sessions and learning assets. 

Reports indicate that 45% of students prefer studying online. Additionally, 42% of online coaches have seen a growth in their revenue due to a reduction in travel and infrastructure costs. E-learning is here to stay. After all, it is not only convenient but also saves considerable time and money. 

This data leads to one point: online coaching works! Educational video content is gaining traction and delivering great numbers. If you aim to share your expertise online, the best time to get started is now! 

Furthermore, as a sports institute, the opportunities and resources are endlessly available if you want to set up courses on yoga or explain the basics of badminton. You can record and demonstrate warm-up exercises, the right way to throw a ball, the best way to hold a racket, tips to keep in mind while swimming, and much more. This content works as students have constant access to the recordings which allows them to practise their learnings anywhere and anytime.

But how can you get started with selling your courses online? 

A checklist to keep in mind before selling the course

Before we get to the simple and effective ways to sell courses online, here are some things to keep in mind:

1. Consider your students’ pain points

What are the main pain points that students face with learning the sport? What do you think is important for students to learn? How can you teach online better than others? How can you help your students effectively? The answers to these questions will help structure your course. 

For example, learning how to breathe while swimming is a pain point for most students. Your video could demonstrate breathing techniques that will help your students and take away their fear of swimming.

2. Survey your students

You can conduct surveys to get the additional information you need to understand them better and create your course accordingly. Place yourself in your students’ shoes to achieve the best results. 

3. Map your course 

Plan your curriculum. Make it crisp and comprehensible. Run it by the experts in the field. You can also test it on a few students and make changes based on your learnings.  It is important to change the curriculum if needed. Your course should be fresh & up-to-date. 

4. Content, after all, is king

Don’t restrict yourself to theoretical explanations. Graphs, pie charts, tables, and other tools boost knowledge retention. As per reports, visual learning helps to increase retention by 29-40%. In your video, you can integrate various forms of tech, like audio effects, motion design, animations, etc., to build a dynamic and impactful learning asset. You can also add reference videos and other data online to break down the concepts better. 

5. The platform matters

The course platform plays a pivotal role. You need to choose one that prioritizes good SEO to get maximum organic reach on Google. Your exceptional curriculum and content won’t matter if it doesn’t reach your target audience properly. 

Classcard’s class management system has proven to be a go-to platform for launching courses online. Powered by an intuitive dashboard, seamless payment gateway, student management system, and essential marketing tools, this is the only platform you need to kickstart your online coaching experience and earn revenue. 

How to launch your online course on Classcard?

1. Navigate to the ‘Resources’ section in the Classcard dashboard.

2. Click on the ‘Course’ button -> Add a course.

3. Toggle the ‘Sell Online’ button to launch your online booking page for the course.

4. Set the price and cover photo for your course.

5. Choose the privacy settings suitable to you.


6. Upload the video files of your course under the ‘Files’ tab.



7. Add a description to the course to help people understand its purpose and key takeaways.



8. If the student is registered with the institute, you can share it with the student.

Classcard’s class management system also allows you to add singular videos for classes that primarily require physical coaching but can benefit from additional resources and demonstrations.

Why use Classcard to sell your online courses?

1. Intuitive and easy-to-use dashboard

The dashboard is curated considering ease of use and accessibility. You can set up the price, cover photo, video files, description, and anything else you’d need to sell your course. The dashboard also allows you to quickly access and assess your course files in a single place so that you can share the same with others!

2. Student management

Classcard’s class management system allows you to collate all essential data points (name, contact details, etc) of your current students, prospective students, and alumni. You can also keep a tab on a student’s schedule, the courses they have signed up for, their attendance, grades and more - all in one place! This simple but intricately woven management system will help you build better relationships with your students,  increase your efficiency and reduce your time consumed.

3. Seamless payment gateway

As people are increasingly shifting to online payments, it is essential to use a system designed to efficiently handle end-to-end payments. Classcard allows you to choose and integrate from a wide option of payment gateways such as Stripe, Razorpay, PayTabs, PayU, and more! Armed with robust security and an extensive set of payment methods, you can trust Classcard’s class management system to carry out your transactions smoothly and safely. 

4. Marketing Tools

The marketing opportunities are endless with Classcard’s class management system. The dashboard allows you to add your Google Tag Manager & Facebook Pixel IDs which in turn lets you access essential marketing data. 

You can now track conversions through Facebook ads, optimize ads, retarget ads to people who have already shown interest in your course, and ultimately use the data to build the most robust and creative marketing strategies! Target the right people and do it well with Classcard.

The dashboard also helps to collect and collate essential data points on prospective students, current students, and alumni. You can leverage email marketing and social media ads to reach out to these students to get them to sign up for your course.

5. Insightful reporting

Classcard provides a wide array of reports to help you optimize your strategies and make educated decisions. Analyze the performance of your sports institute by comparing revenue across courses. There are many creative ways in which you can use these reports to optimize the functioning of your sports institute and ultimately, sell more courses.

6. Invoice management

Track your invoices in one place with the Classcard’s class management system. You can add, delete or edit your invoices, find out what payments are paid and overdue, and share payment links against invoices. The software also allows you to easily set up distinctive invoice formats. Classcard’s ‘Invoice’ section provides all the features that you could need to effectively manage your billings.

FAQs

1. Can you upload courses on the free version of the Classcard app?

Yes. You can upload your videos and publish your courses with ease on the free version of Classcard. However, if you wish to convert them into paid courses and integrate a payment gateway, you will need to upgrade your existing plan.

2. What is the maximum file size of the video to upload?

There is no specific file size limit. However, it is advisable to upload videos heavier than 100MB on YouTube or any other file storage platform and embed it in your course.

3. Can you add the booking page link to your existing website?

Yes, you can copy-paste the booking link to the preferred location online once you publish your course.

4. What are the accepted payment methods?

Classcard allows you to integrate payment gateways such as Stripe, Razorpay, PayU, and Postpay.io for BNPL. All forms of online payments (Credit Card, Debit Card, Net Banking, etc) are available!

5. What are Classcard’s tips on creating a successful course?

  1. Your curriculum is the most important part of your course. Make sure it's relevant and up to date!
  2. Your content should address the pain point of your students and break down information in a way that’s easy to understand.
  3. Use pie charts, bar graphs, and other points of data to effectively drive your point.
  4. Make sure your course data is easily accessible to all your students.
  5. Once your course is published, you can promote it in many ways! Create a short promotional video on YouTube, leverage email marketing and social media ads to let all your prospective students know about it, add student testimonials on your page, or promote it on relevant blogs!

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Entrepreneurship
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Marketing
Shania Santwan
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