Success Story: Ascentria-PACE

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We were super lucky to catch up with Alka Malik, founder Ascentria-PACE, and discuss her rollercoaster journey setting up and successfully growing her education business. I’m compelled to share her professional background; and my word, it is nothing short of remarkable.

Here goes, Alka Malik is a qualified accountant and an associate member of the Institutes of Management Accountants, USA, Certified Management Accountants, Australia, and Cost Accountants of India & a Certified Valuation Analyst from the IACVA, Canada, with over fifteen years of finance experience.

She left employment at the Associate Director level at KPMG in their Transactions and Restructuring vertical in order to establish this venture in 2013. Prior to joining KPMG, she was heading the UAE Management Consulting Division of PKF, a top-ten global accounting firm.

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Describe your business tweet style (280 characters or less)?

Professional to its core with an unwavering focus on the betterment of the students. Totally hand-on, yet allowing each individual flexibility within their roles.‍

What according to you, separates you from your competitors?

The focus on ethically running the establishment as a seat of learning rather than a business for profit.‍

‍How do you foresee for the next 10 years in your business?

Several changes in formats, mediums and requirements of exams, but necessity of quality educational support will never cease. Adaptability to change while maintaining superior offerings is a must.

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Which book are you currently reading?

A Man Called Ove by Fredrik Backman‍

How do you measure and celebrate success at work? 🎉

By percentage of students aceing the exams, the ranks / marks obtained, parent and student feedback.

Your favourite interview question (while recruiting)? And why?

What is your objective when you are teaching a student?‍

Advice you'd like to give to a first-time business founder, someone just starting out? Or what would you have wished to have known before starting your business?‍

Start something what you can do completely without any reliance on any other individual, and remain debt free.

Ascentria trains students for the Indian engineering and medical entrance examinations, as well as SATs and recently Valuation courses. Their aim has been to raise the bar and quality of training available for students. The institute has been commended highly by the schools, parents and students alike. Some of Dubai’s top schools have selected them to exclusively partner with them after significant screening of competition. Learn more: https://ascentria.net/
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Thanks for reading and don’t hesitate to try Reportcard if you have a few minutes. Ascentria-PACE has been using Reportcard since April, 2019 to manage and grow their student base.