High Performance Sports Club's Story
Gerrie van Gurp has been teaching swimming since before Dubai's skyline looked anything like it does today. She grew up and began teaching in the Netherlands, continued her journey in the UK, and finally arrived in Dubai in 1995. For years she worked with other sports organisations, building expertise and a reputation for coaching that went beyond the basics. Her vision was always to run her own club, one that applied the Dutch standards of swimming instruction she had grown up with. In 2014, that vision became High Performance Sports Club.
HPSC was built on the belief that swimming is not just a sport; it is a life skill. Gerrie and her team teach students of all ages and abilities, including in-school PE support and extracurricular programmes across Dubai. In 2019, Gerrie's daughter Gwen joined the team. Fresh from a sports management and business degree, Gwen arrived with a different skill set to her mother and a keen eye for what was working operationally and what was not.
None of the manual processes HPSC was running were unusual for a small sports club. But Gwen, with her background in business and process optimisation, recognised the ceiling these manual approaches imposed. COVID-19 arrived shortly after she joined and forced a temporary closure. When HPSC reopened, Gwen was determined to come back with better systems. She went looking for a platform that could bring the whole operation into one place - online booking, automated lesson tracking, digital payments, and reporting that didn't require rebuilding a spreadsheet from scratch every week. That search led her to Classcard.
How High Performance Sports Club Uses Classcard
Every manual process replaced
The paper lesson logs, the Excel spreadsheets, the manual payments, the phone-based booking system - all of it is gone. HPSC now runs on a fully digital operation. That completeness matters: it means there are no legacy processes dragging on efficiency, no staff members maintaining parallel systems, and no administrative bottlenecks holding back the coaching work.
An estimated 8 hours per week returned to the team
Gwen joined HPSC to help it grow, not to spend her days on admin and paperwork. Classcard gave her that time back. The hours that once went into manual booking management, payment reconciliation, and record-keeping now go into strategic work: expanding HPSC's school partnerships, improving the quality of instruction, and planning for the future.
A platform that supported expansion into schools
HPSC's offering extends beyond a pool. The team provides in-school PE support and extracurricular swimming programmes across Dubai. Managing that wider reach alongside the core club operation requires a system that can handle multiple contexts without adding proportional administrative overhead. Classcard made it possible.