SwiftKicks’ Story
Raja Zulfadli first stepped onto a Taekwondo mat in 2004 as an eleven-year-old at a local community club in Singapore. What started as a casual pursuit of self-defence became something far more consuming. Within years, he was competing at the highest levels of the sport: Asian Championships, World Championships, the Southeast Asian Games, and ultimately the Rio 2016 Olympic Qualifiers, a mark of athletic achievement that few coaches anywhere in the world can claim.
But elite competition wasn't where Zul's story ended. It was where it pivoted. Recognising the transformative power of martial arts, not just as sport, but as a vehicle for discipline, resilience, and character, he established SwiftKicks Taekwondo in 2023. Within its one-year mark, SwiftKicks had already produced 10 world champions and 8 silver medalists. But the goal wasn't just to produce champions. It was to create a space where students could be pushed to their potential in every aspect of life.
As the academy began attracting more students, drawn by Zul's credentials and the rapid early results the academy was producing, the manual approach became unsustainable. Scaling a coaching programme while personally handling every administrative touchpoint is, as Zul would put it, a recipe for burnout. That is, until Classcard came along to transform their operations.
What Zul particularly valued was both the product and the people behind it. "I'm thankful to your very supportive staff. You always answer and you are always checking in on us. The reason we choose to work with you is because of the excellent customer service you're providing and your in-depth knowledge. That is what makes you different from the others."
Zul is clear-eyed about what SwiftKicks exists to do. "I envision our athletes becoming world champions, Asian champions, champions in whatever division they're competing in." Ten world champions in year one is not a ceiling. For Zul, it's simply a starting point. "Whatever goals you want to achieve, we will help you achieve them. This is our goal."
How SwiftKicks Uses Classcard
Ten world champions before the first anniversary
SwiftKicks Taekwondo hadn't even reached its one-year mark when it had already produced ten world champions and eight silver medallists. That rate of competitive achievement is extraordinary by any standard, and it didn't happen by accident. It happened because Zul was free to coach, not drowning under paperwork and a constant inflow of messages. Classcard absorbed the administrative burden that would otherwise have consumed hours of every week.
An estimated 15 hours per week returned to coaching
Before Classcard, Zul was the one-man administrative operation behind every enquiry, booking, payment, and schedule update. That kind of overhead doesn't just take time. It interrupts the focused, deep work that elite coaching requires. With those processes automated, the hours Zul reclaims each week go directly back to his students.
A platform that scales with ambition
Zul's vision for the academy extends well beyond its current size. He speaks of producing Asian champions, world champions, of using Taekwondo as a vehicle for helping people reach their potential in every aspect of their lives. That kind of ambition requires infrastructure that can grow. Classcard gives SwiftKicks a foundation that doesn't need to be rebuilt every time the academy takes on more students, more programmes, or more coaches.
