Success Story: High Performance Swimming

Rithik Khanwani
July 22, 2024
2 min read

Mrs. Gerrie van Beek has been deeply involved in the sport of swimming for the last 35 years, coaching in Dubai since 1995. She is a well-known and recognised swimming coach throughout the city. Working within the swimming world has led Gerrie to follow many different coaching and teaching clinics, which has, in turn, increased her capability and expertise as a swimming teacher. After many years of teaching in Dubai, she finally had the opportunity to open her own swimming club with Head Coach Konstantin Bushmelev in 2014.

Here's a glimpse of our meaningful conversation with her.

Mrs. Gerrie van Beek,
Co-Founder of High Performance Swimming Club

Describe your business 'tweet style' (280 characters or less).

High Performance Swimming wants to help all swimmers achieve their swimming goals - from teaching little ones how to swim to coaching our elite swimmers for high level competitions, and everything in between.

What according to you, distinguishes you from your competitors?

Our swimming club aims at providing high quality lessons with a focus on keeping swimmers moving and improving their technique and stamina. It is also important to us that young swimmers learn how to swim and be water safe and are not afraid to step out of their comfort zone. Our teachers come from all different international backgrounds and all of them have high level coaching experience.

How do you foresee the next 10 years in your business?

The sports world has become incredibly digitized over the past few years, and I think this trend will continue. Events, competitions, and registrations can now all be planned and done online, and I believe that eventually, almost everything sports-related will be found or communicated online.

Which book are you currently reading?

Shoe Dog by Phil Knight.

the cover page of the book - Shoe Dog by Phil Knight

How do you measure and celebrate success at work? 🎉

We organize swimming galas for our swimmers and we consider them successful if everyone is happy, having a good time and enjoying their swimming experience! We also measure success by the number of people who join us through recommendations from family and friends.

Your favorite interview question (while recruiting)? And why?

'How much love do you have for swimming?' - There is a delicate balance needed to be part of the swimming world in Dubai. It can be tough with minimal rewards, so a great passion for the sport is a must to be able to succeed and become a strong teacher or coach.

To learn more about High Performance Swimming Club, do visit: https://www.hpsc-dubai.com/

Mrs. van Beek believes the world of sports is undergoing a digital revolution, and we, at Classcard, think so too! Classcard is the simplest way to manage your swim school or sports academy. With our intuitive and practical swim school management software, you can effortlessly schedule classes, manage bookings, track attendance and payments and lots more.

Read more about how Classcard helped HPSC automate tasks and streamline operations.

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Rithik Khanwani
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